The most radical thinker in the British newspaper market, Alan Rusbridger explained some of the challenges he has faced in making The Guardian a market leading 21st Century media organisation and explained why he sees internet communities as friends not enemies.
Alongside Alan, BBC Media Correspondent Torin Douglas, provided insight into the current media landscape and discussed implications for marketing communications.
Comment on the session below.
News organisations are going through a revolution – not just newspapers but had to remodel ourselves to start doing multimedia, audio, tv, film, all of it. At a new phase where we are living through something fundamental.
The mutualisation of the news.
Things have changed – we used to lob stories over the wall. Sometimes there’d be [...]
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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