We held a lively and thought-provoking seminar on communications and behaviour change on Fri 27th November at COI at which we launched a guidance document on this subject which is available to download at: coi.gov.uk/behaviourchange
The seminar was chaired by COI’s Chief Executive, Mark Lund and we had a number of external speakers including the Permanent [...]
We are looking for feedback on a new paper covering evaluating communication – Payback and Return on Marketing Investment (ROMI) in the public sector.
Mark Earls,Rory Sutherland and Fiona Wood spoke at the seminar. A few headlines
Earls:Our social nature that best explains how we behave and change rather than as free thinking individuals. We overestimate our individualism. Yet change is far from predictable and mutates as it moves through populations.
Rory:Behavioural Psychology is a vital project for the IPA [...]
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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