Comments on: Communications and Behaviour Change http://coi.gov.uk/blogs/bigthinkers/2009/11/behaviourchange/ Just another WordPress weblog Sat, 01 Jan 2011 14:21:18 +0000 hourly 1 By: Alison Firth http://coi.gov.uk/blogs/bigthinkers/2009/11/behaviourchange/comment-page-1/#comment-267 Alison Firth Sun, 21 Feb 2010 13:17:11 +0000 http://coi.gov.uk/blogs/bigthinkers/?p=276#comment-267 I am so impressed. So much so that I'm going to use it as a framework for developing and launching the cross-government public sector innovation campaign that BIS are leading on with the Top 200. I am also doing my Masters in Public Sector Comms (so yes, this is procrastination in action!) and am thinking of now doing it on a practical application of this model using my innovation campaign as the case example. Would love to know what you think to these ideas? I am so impressed. So much so that I’m going to use it as a framework for developing and launching the cross-government public sector innovation campaign that BIS are leading on with the Top 200.

I am also doing my Masters in Public Sector Comms (so yes, this is procrastination in action!) and am thinking of now doing it on a practical application of this model using my innovation campaign as the case example.

Would love to know what you think to these ideas?

]]> By: The ‘Value Action Gap’ – all marketers are smokers « Whirledgital http://coi.gov.uk/blogs/bigthinkers/2009/11/behaviourchange/comment-page-1/#comment-82 The ‘Value Action Gap’ – all marketers are smokers « Whirledgital Thu, 17 Dec 2009 20:55:12 +0000 http://coi.gov.uk/blogs/bigthinkers/?p=276#comment-82 [...] thoughts then turned to a recent white paper the COI released about ‘Communications and behaviour change which is essentially a nod in the direction of the [...] [...] thoughts then turned to a recent white paper the COI released about ‘Communications and behaviour change which is essentially a nod in the direction of the [...]

]]> By: Geoff Gardner http://coi.gov.uk/blogs/bigthinkers/2009/11/behaviourchange/comment-page-1/#comment-58 Geoff Gardner Thu, 03 Dec 2009 11:56:05 +0000 http://coi.gov.uk/blogs/bigthinkers/?p=276#comment-58 Sorry I missed the seminar on the new guide. Makes me wonder if there shouldn't be a dynamic online version that can adjust slightly as we get more insights. Overall though it is a top publication. Very timely and a good introduction that I can make actual use of. Sorry I missed the seminar on the new guide. Makes me wonder if there shouldn’t be a dynamic online version that can adjust slightly as we get more insights.

Overall though it is a top publication. Very timely and a good introduction that I can make actual use of.

]]> By: Janet Grimes http://coi.gov.uk/blogs/bigthinkers/2009/11/behaviourchange/comment-page-1/#comment-57 Janet Grimes Wed, 02 Dec 2009 13:12:45 +0000 http://coi.gov.uk/blogs/bigthinkers/?p=276#comment-57 Well done. An extremely thorough and clear review of the main theories together with some good examples and clear implications. This will need some time to completely digest. More thoughts to follow. I suspect it will take time for people to respond. Well done. An extremely thorough and clear review of the main theories together with some good examples and clear implications. This will need some time to completely digest. More thoughts to follow. I suspect it will take time for people to respond.

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