Mark Earls,Rory Sutherland and Fiona Wood spoke at the seminar. A few headlines
Earls:Our social nature that best explains how we behave and change rather than as free thinking individuals. We overestimate our individualism. Yet change is far from predictable and mutates as it moves through populations.
Rory:Behavioural Psychology is a vital project for the IPA because it provides a discipline neutral way of discussing effectiveness.
Fiona: The Common Good research on behaviour change models will be published at the end of
November.It will be the start of an important dialogue about effectiveness and planning