“Yes” was the answer given by Les Binet of DDB, during a stimulating Big Thinkers event at COI last Wednesday. Glenn Granger from the Department of Health then demonstrated how Tobacco marketing in 2008 resulted in NHS savings greater than the cost of campaigns. This is an under-utilised way of demonstrating the value government marketing has to the nation – but what part should it play in evaluation and budget-setting?
Jeremy Sweeney and Russell Davies on organisations, learning and change.
In a wide ranging, stimulating and challenging seminar we covered some important themes:-
How organisations can reconcile hierarchic control and open democracy,how learning new things involves chaos and uncertainty first before a new consensus emerges,how the internet is changing the culture ,how “doing” is the now the [...]
Your blog editor has asked The Big Won to keep a weather eye out for good examples of behaviour changing thinking from other countries.First up a campaign in Belgium to “nudge” people into not using their mobiles whilst driving. It is a nudge with a punch.Here’s how you experience the campaign:
Via email, you receive a [...]
A really stimulating and fascinating speech was made last Wednesday (27th Jan) at the COI as Richard Sambrook, gave us the benefit of his wisdom from 30 years at the BBC
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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