Your blog editor has asked The Big Won to keep a weather eye out for good examples of behaviour changing thinking from other countries.First up a campaign in Belgium to “nudge” people into not using their mobiles whilst driving. It is a nudge with a punch.Here’s how you experience the campaign:
Via email, you receive a link to film from a friend who suggests you look at it. Clicking on it, you find a film that is viewed from the perspective of a driver looking through a windscreen. Your mobile phone rings as the film plays and, in that split second of being distracted whilst answering, you run into a cyclist who crashes sickeningly against your windscreen. You realize that you have caused the accident by answering the call.
Posted in: Human behaviour, International
It’s a clever idea – neat linking of platforms. That bit is innovative. But is this really any more of a nudge than a road safety radio? This viral recerates a dramatic first hand experience, which the radio ad doesn’t. But the radio ad will be heard by drivers as they’re driving.
Brian Jenkins says:
June 24, 2010 at 10:45 am