Author: blogeditor
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How to make Behavourial Economics a useful tool for multi-disciplinary teams (October 8th, 2010)
Dr Nick Southgate of the IPA shared his insights at NEW PRACTICE session- insights learned after a year spent running seminars on BE.
He pointed out that it is emerging as a good tool to integrate and energise multi-disciplinary teams
Richard Thaler: co-author of Nudge (June 14th, 2010)
What the papers have said.
“Thaler and Sunstein’s Big Idea is that by using choice architecture you can willfully change people’s behaviour, without having to impose your will on them directly. Libertarian Paternalism, they call it. It’s a hugely appealing concept.”
“Thaler is now a fully fledged celebriconomist, along with the likes of Malcolm Gladwell, James Surowiecki, and Steve D. Levitt and Stephen J. Dubner. Indeed, Thaler’s most recent bestseller, Nudge (co-written with Cass Sunstein) is being used as policy guidance by the advisory teams of Barack Obama and David Cameron, suggesting that it could become the basis for an unlikely new Democrat-Tory Third Way”
The Times 14 Th March 2009
The Economist selected Nudge as one of its books of the year 2008 saying simply that it is about
“How behavioural economics affects everything—from what we eat in restaurants to our investments and pension choices.”
Hot in digital (April 1st, 2010)
Harry Weber-Brown highlights important new information as well as emerging trends in digital:-
Facebook overtaking Google is bound to grab the headlines. The ASA’s move to regulate social media is an important one to watch. The way people simultaneously multitask on different devices is an interesting creative opportunity
What is Big Thinkers?
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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