Author: blog editor
I've posted:
Richard Sambrook: Big Thinker (February 2nd, 2010)
A really stimulating and fascinating speech was made last Wednesday (27th Jan) at the COI as Richard Sambrook, gave us the benefit of his wisdom from 30 years at the BBC
Martha Lane Fox (October 21st, 2009)
A very inspiring session by Martha. Key themes below:
10m people have never used the net.
4m of these are the most socially deprived.
How do they break down?
39% 65+yrs, 38% LT unempolyed, 19% families with kids, 70% in social housing, 12% disabled.
Martha stated she strives to live in an equal society and that this is simply not the case if people do not have access to the internet and the advantages it brings.
She talked of both a social and an economic imperative.
What is Big Thinkers?
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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