Founder of The Joined Up Company Previously: CEO of Red Cell Executive Planning Director of McCann-Erickson Planning Director of Ogilvy Editor of The Communications Challenge,a practical guide (APG2004)
Author: juliansaunders
I've posted:
Geoffrey Beattie session:what the delegates thought (September 24th, 2009)
Here are the findings/thoughts of attendees from the last New Practice session with Prof Beattie:
The big research issue comes up first and it will be interesting to track the professor as he seeks to link implicit attitude testing (IAT) to behaviour change using the Tesco database. If IAT is more predictive of behaviour change than Explicit attitude testing (EAT) then it may change the research that is commissioned.
Here are the notes
What is Big Thinkers?
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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