Communications Planning Director
Author: Mark Cross
I've posted:
Feedback on Payback – Return on Marketing Investment (ROMI) (November 24th, 2009)
We are looking for feedback on a new paper covering evaluating communication – Payback and Return on Marketing Investment (ROMI) in the public sector.
What is Big Thinkers?
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
Recent Comments