Background (This information comes courtesy of Directory)
New Zealand has one of the highest suicide rates in the world and depression is the leading cause.There had been positive changes in attitudes towards the illness but sufferers themselves were not taking action to recover from it.
Instead of simply telling victims of depression to contact a health professional, [...]
Depression is a leading cause of suicide in New Zealand. The Ministry of Health created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time.
The idea- The Journal
A self management program with over 50 minutes of video footage guiding people [...]
A thought provoking Big Thinkers Seminar with Jeremy Sweeney and Russell Davies, which focussed on how people within organisations respond to change and/or initiate change.
Jeremy Sweeney
-Learning something new involves a period of uncertainty and not knowing, which can be uncomfortable, but once you have been through this process few times it gets easier
- We manage [...]
This digest aims to capture recent thinking and news relevant to behavioural theory. The articles are arranged into several categories. Download the full July 2010 digest.
Below is an extract from the first edition.
Behavioural Theory and Tools
Steer – mastering our behaviour through instinct, environment and reason
RSA Social Brain, Matt Grist (June 2010)
This report, based on recent research, [...]
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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