Background (This information comes courtesy of Directory)
New Zealand has one of the highest suicide rates in the world and depression is the leading cause.There had been positive changes in attitudes towards the illness but sufferers themselves were not taking action to recover from it.
Instead of simply telling victims of depression to contact a health professional, [...]
This digest aims to capture recent thinking and news relevant to behavioural theory. The articles are arranged into several categories. Download the full July 2010 digest.
Below is an extract from the first edition.
Behavioural Theory and Tools
Steer – mastering our behaviour through instinct, environment and reason
RSA Social Brain, Matt Grist (June 2010)
This report, based on recent research, [...]
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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