What the papers have said.
“Thaler and Sunstein’s Big Idea is that by using choice architecture you can willfully change people’s behaviour, without having to impose your will on them directly. Libertarian Paternalism, they call it. It’s a hugely appealing concept.”
“Thaler is now a fully fledged celebriconomist, along with the likes of Malcolm Gladwell, James Surowiecki, and Steve D. Levitt and Stephen J. Dubner. Indeed, Thaler’s most recent bestseller, Nudge (co-written with Cass Sunstein) is being used as policy guidance by the advisory teams of Barack Obama and David Cameron, suggesting that it could become the basis for an unlikely new Democrat-Tory Third Way”
The Times 14 Th March 2009
The Economist selected Nudge as one of its books of the year 2008 saying simply that it is about
“How behavioural economics affects everything—from what we eat in restaurants to our investments and pension choices.”
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