Delegates have requested slides from Richard Cordiner’s excellent speech on the power of stories at the New Practice Seminar on 13/01.He has generously shared the slides here
A quote about the presentation from Richard
“Storytelling is the oldest and most powerful communication vehicle we have. Since the dawn of time we’ve used stories to communicate ideas, [...]
A thought provoking Big Thinkers Seminar with Jeremy Sweeney and Russell Davies, which focussed on how people within organisations respond to change and/or initiate change.
Jeremy Sweeney
-Learning something new involves a period of uncertainty and not knowing, which can be uncomfortable, but once you have been through this process few times it gets easier
- We manage [...]
Dr Nick Southgate of the IPA shared his insights at NEW PRACTICE session- insights learned after a year spent running seminars on BE.
He pointed out that it is emerging as a good tool to integrate and energise multi-disciplinary teams
Great seminar yesterday with Pete Kemp of m4c and Kevin Brown of BBH (presentations will be collected and archived)
Some key thoughts
Organisations do not need “a digital strategy” they need ”a strategy for the digital age”-because digital is now ubiquitous
( not limited to so called “new media” such as the web and mobiles.)
Communications planning and behaviour [...]
“Yes” was the answer given by Les Binet of DDB, during a stimulating Big Thinkers event at COI last Wednesday. Glenn Granger from the Department of Health then demonstrated how Tobacco marketing in 2008 resulted in NHS savings greater than the cost of campaigns. This is an under-utilised way of demonstrating the value government marketing has to the nation – but what part should it play in evaluation and budget-setting?
Jeremy Sweeney and Russell Davies on organisations, learning and change.
In a wide ranging, stimulating and challenging seminar we covered some important themes:-
How organisations can reconcile hierarchic control and open democracy,how learning new things involves chaos and uncertainty first before a new consensus emerges,how the internet is changing the culture ,how “doing” is the now the [...]
Mark Earls,Rory Sutherland and Fiona Wood spoke at the seminar. A few headlines
Earls:Our social nature that best explains how we behave and change rather than as free thinking individuals. We overestimate our individualism. Yet change is far from predictable and mutates as it moves through populations.
Rory:Behavioural Psychology is a vital project for the IPA [...]
Here are the findings/thoughts of attendees from the last New Practice session with Prof Beattie:
The big research issue comes up first and it will be interesting to track the professor as he seeks to link implicit attitude testing (IAT) to behaviour change using the Tesco database. If IAT is more predictive of behaviour change than Explicit attitude testing (EAT) then it may change the research that is commissioned.
Here are the notes
Some quotes that explain his thinking about the power of reading body language which he defines as those fleeting unconscious signals we all send off
Quotes From Visible Thought by Geoffrey Beattie
( Routledge 2003)
“I will argue that (the movements of the arms and hands) provide us with a glimpse of our hidden unarticulated thoughts”
Of course there [...]
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The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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