The 30 minute video of Richard Thaler’s speech, which he gave at the Imperial War Museum on on 15 th June, is now available to view here
Archive for Category: ‘Big Thinkers Session‘
What the papers have said.
“Thaler and Sunstein’s Big Idea is that by using choice architecture you can willfully change people’s behaviour, without having to impose your will on them directly. Libertarian Paternalism, they call it. It’s a hugely appealing concept.”
“Thaler is now a fully fledged celebriconomist, along with the likes of Malcolm Gladwell, James Surowiecki, and Steve D. Levitt and Stephen J. Dubner. Indeed, Thaler’s most recent bestseller, Nudge (co-written with Cass Sunstein) is being used as policy guidance by the advisory teams of Barack Obama and David Cameron, suggesting that it could become the basis for an unlikely new Democrat-Tory Third Way”
The Times 14 Th March 2009
The Economist selected Nudge as one of its books of the year 2008 saying simply that it is about
“How behavioural economics affects everything—from what we eat in restaurants to our investments and pension choices.”
A really stimulating and fascinating speech was made last Wednesday (27th Jan) at the COI as Richard Sambrook, gave us the benefit of his wisdom from 30 years at the BBC
A very inspiring session by Martha. Key themes below:
10m people have never used the net.
4m of these are the most socially deprived.
How do they break down?
39% 65+yrs, 38% LT unempolyed, 19% families with kids, 70% in social housing, 12% disabled.
Martha stated she strives to live in an equal society and that this is simply not the case if people do not have access to the internet and the advantages it brings.
She talked of both a social and an economic imperative.
The most radical thinker in the British newspaper market, Alan Rusbridger explained some of the challenges he has faced in making The Guardian a market leading 21st Century media organisation and explained why he sees internet communities as friends not enemies.
Alongside Alan, BBC Media Correspondent Torin Douglas, provided insight into the current media landscape and discussed implications for marketing communications.
Comment on the session below.
News organisations are going through a revolution – not just newspapers but had to remodel ourselves to start doing multimedia, audio, tv, film, all of it. At a new phase where we are living through something fundamental.
The mutualisation of the news.
Things have changed – we used to lob stories over the wall. Sometimes there’d be [...]
On 29th April Professor John Naughton, the first of our ‘Big Thinkers’, presented his view on the growth of internet and its implications for comms. He made 7 key points:
1. We need to see the ongoing changes in our digital ecosystem in some kind of long-term perspective. In that sense, what happened with print is probably the best historical analogy [...]
What is Big Thinkers?
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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