Delegates have requested slides from Richard Cordiner’s excellent speech on the power of stories at the New Practice Seminar on 13/01.He has generously shared the slides here
A quote about the presentation from Richard
“Storytelling is the oldest and most powerful communication vehicle we have. Since the dawn of time we’ve used stories to communicate ideas, [...]
Depression is a leading cause of suicide in New Zealand. The Ministry of Health created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time.
The idea- The Journal
A self management program with over 50 minutes of video footage guiding people [...]
A thought provoking Big Thinkers Seminar with Jeremy Sweeney and Russell Davies, which focussed on how people within organisations respond to change and/or initiate change.
Jeremy Sweeney
-Learning something new involves a period of uncertainty and not knowing, which can be uncomfortable, but once you have been through this process few times it gets easier
- We manage [...]
This digest aims to capture recent thinking and news relevant to behavioural theory. The articles are arranged into several categories. Download the full July 2010 digest.
Below is an extract from the first edition.
Behavioural Theory and Tools
Steer – mastering our behaviour through instinct, environment and reason
RSA Social Brain, Matt Grist (June 2010)
This report, based on recent research, [...]
Dr Nick Southgate of the IPA shared his insights at NEW PRACTICE session- insights learned after a year spent running seminars on BE.
He pointed out that it is emerging as a good tool to integrate and energise multi-disciplinary teams
The key issue- the need to raise awareness among teenagers for whom AIDS had dropped off the radar -being seen as an issue that affected an older generation.
Idea- a band was created called SDIA. A song called “Going all the way” was released. It was sent to all radio stations and received extensive airplay and [...]
Great seminar yesterday with Pete Kemp of m4c and Kevin Brown of BBH (presentations will be collected and archived)
Some key thoughts
Organisations do not need “a digital strategy” they need ”a strategy for the digital age”-because digital is now ubiquitous
( not limited to so called “new media” such as the web and mobiles.)
Communications planning and behaviour [...]
The 30 minute video of Richard Thaler’s speech, which he gave at the Imperial War Museum on on 15 th June, is now available to view here
What the papers have said.
“Thaler and Sunstein’s Big Idea is that by using choice architecture you can willfully change people’s behaviour, without having to impose your will on them directly. Libertarian Paternalism, they call it. It’s a hugely appealing concept.”
“Thaler is now a fully fledged celebriconomist, along with the likes of Malcolm Gladwell, James Surowiecki, and Steve D. Levitt and Stephen J. Dubner. Indeed, Thaler’s most recent bestseller, Nudge (co-written with Cass Sunstein) is being used as policy guidance by the advisory teams of Barack Obama and David Cameron, suggesting that it could become the basis for an unlikely new Democrat-Tory Third Way”
The Times 14 Th March 2009
The Economist selected Nudge as one of its books of the year 2008 saying simply that it is about
“How behavioural economics affects everything—from what we eat in restaurants to our investments and pension choices.”
“Yes” was the answer given by Les Binet of DDB, during a stimulating Big Thinkers event at COI last Wednesday. Glenn Granger from the Department of Health then demonstrated how Tobacco marketing in 2008 resulted in NHS savings greater than the cost of campaigns. This is an under-utilised way of demonstrating the value government marketing has to the nation – but what part should it play in evaluation and budget-setting?
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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