Delegates have requested slides from Richard Cordiner’s excellent speech on the power of stories at the New Practice Seminar on 13/01.He has generously shared the slides here
A quote about the presentation from Richard
“Storytelling is the oldest and most powerful communication vehicle we have. Since the dawn of time we’ve used stories to communicate ideas, [...]
Depression is a leading cause of suicide in New Zealand. The Ministry of Health created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time.
The idea- The Journal
A self management program with over 50 minutes of video footage guiding people [...]
A thought provoking Big Thinkers Seminar with Jeremy Sweeney and Russell Davies, which focussed on how people within organisations respond to change and/or initiate change.
Jeremy Sweeney
-Learning something new involves a period of uncertainty and not knowing, which can be uncomfortable, but once you have been through this process few times it gets easier
- We manage [...]
This digest aims to capture recent thinking and news relevant to behavioural theory. The articles are arranged into several categories. Download the full July 2010 digest.
Below is an extract from the first edition.
Behavioural Theory and Tools
Steer – mastering our behaviour through instinct, environment and reason
RSA Social Brain, Matt Grist (June 2010)
This report, based on recent research, [...]
Dr Nick Southgate of the IPA shared his insights at NEW PRACTICE session- insights learned after a year spent running seminars on BE.
He pointed out that it is emerging as a good tool to integrate and energise multi-disciplinary teams
The 30 minute video of Richard Thaler’s speech, which he gave at the Imperial War Museum on on 15 th June, is now available to view here
What the papers have said.
“Thaler and Sunstein’s Big Idea is that by using choice architecture you can willfully change people’s behaviour, without having to impose your will on them directly. Libertarian Paternalism, they call it. It’s a hugely appealing concept.”
“Thaler is now a fully fledged celebriconomist, along with the likes of Malcolm Gladwell, James Surowiecki, and Steve D. Levitt and Stephen J. Dubner. Indeed, Thaler’s most recent bestseller, Nudge (co-written with Cass Sunstein) is being used as policy guidance by the advisory teams of Barack Obama and David Cameron, suggesting that it could become the basis for an unlikely new Democrat-Tory Third Way”
The Times 14 Th March 2009
The Economist selected Nudge as one of its books of the year 2008 saying simply that it is about
“How behavioural economics affects everything—from what we eat in restaurants to our investments and pension choices.”
Your blog editor has asked The Big Won to keep a weather eye out for good examples of behaviour changing thinking from other countries.First up a campaign in Belgium to “nudge” people into not using their mobiles whilst driving. It is a nudge with a punch.Here’s how you experience the campaign:
Via email, you receive a [...]
We held a lively and thought-provoking seminar on communications and behaviour change on Fri 27th November at COI at which we launched a guidance document on this subject which is available to download at: coi.gov.uk/behaviourchange
The seminar was chaired by COI’s Chief Executive, Mark Lund and we had a number of external speakers including the Permanent [...]
Mark Earls,Rory Sutherland and Fiona Wood spoke at the seminar. A few headlines
Earls:Our social nature that best explains how we behave and change rather than as free thinking individuals. We overestimate our individualism. Yet change is far from predictable and mutates as it moves through populations.
Rory:Behavioural Psychology is a vital project for the IPA [...]
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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