Here are the findings/thoughts of attendees from the last New Practice session with Prof Beattie:

The big research issue comes up first and it will be interesting to track the professor as he seeks to link implicit attitude testing (IAT) to behaviour change using the Tesco database. If IAT is more predictive of behaviour change than Explicit attitude testing (EAT) then it may change the research that is commissioned.

Here are the notes

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Some quotes that explain his thinking about the power of reading body language which he defines as those fleeting unconscious signals we all send off
Quotes From Visible Thought by Geoffrey Beattie
( Routledge 2003)
“I will argue that (the movements of the arms and hands) provide us with a glimpse of our hidden unarticulated thoughts”
Of course there [...]

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