The key issue- the need to raise awareness among teenagers for whom AIDS had dropped off the radar -being seen as an issue that affected an older generation.
Idea- a band was created called SDIA. A song called “Going all the way” was released. It was sent to all radio stations and received extensive airplay and [...]
A really stimulating and fascinating speech was made last Wednesday (27th Jan) at the COI as Richard Sambrook, gave us the benefit of his wisdom from 30 years at the BBC
A very inspiring session by Martha. Key themes below:
10m people have never used the net.
4m of these are the most socially deprived.
How do they break down?
39% 65+yrs, 38% LT unempolyed, 19% families with kids, 70% in social housing, 12% disabled.
Martha stated she strives to live in an equal society and that this is simply not the case if people do not have access to the internet and the advantages it brings.
She talked of both a social and an economic imperative.
The most radical thinker in the British newspaper market, Alan Rusbridger explained some of the challenges he has faced in making The Guardian a market leading 21st Century media organisation and explained why he sees internet communities as friends not enemies.
Alongside Alan, BBC Media Correspondent Torin Douglas, provided insight into the current media landscape and discussed implications for marketing communications.
Comment on the session below.
On 29th April Professor John Naughton, the first of our ‘Big Thinkers’, presented his view on the growth of internet and its implications for comms. He made 7 key points:
1. We need to see the ongoing changes in our digital ecosystem in some kind of long-term perspective. In that sense, what happened with print is probably the best historical analogy [...]
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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