Depression is a leading cause of suicide in New Zealand. The Ministry of Health created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time.
The idea- The Journal
A self management program with over 50 minutes of video footage guiding people [...]

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The key issue- the need to raise awareness among teenagers for whom AIDS had dropped off the radar -being seen as an issue that affected an older generation.
Idea- a band was created called SDIA. A song called “Going all the way” was released. It was sent to all radio stations and received extensive airplay and [...]

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Great seminar yesterday with Pete Kemp of m4c and Kevin Brown of BBH (presentations will be collected and archived)
Some key thoughts
Organisations do not  need “a digital strategy” they  need  ”a strategy for the digital age”-because digital is now ubiquitous
( not limited to so called “new media” such as the web and mobiles.)
Communications planning and behaviour [...]

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“Yes” was the answer given by Les Binet of DDB, during a stimulating Big Thinkers event at COI last Wednesday. Glenn Granger from the Department of Health then demonstrated how Tobacco marketing in 2008 resulted in NHS savings greater than the cost of campaigns. This is an under-utilised way of demonstrating the value government marketing has to the nation – but what part should it play in evaluation and budget-setting?

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Jeremy Sweeney and Russell Davies on organisations, learning and change.
In a wide ranging, stimulating and challenging seminar we covered some important themes:-
How organisations can reconcile hierarchic control and open democracy,how learning new things involves chaos and uncertainty first before a new consensus emerges,how the internet is changing the culture ,how “doing” is the now the [...]

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