Jeremy Sweeney and Russell Davies on organisations, learning and change.
In a wide ranging, stimulating and challenging seminar we covered some important themes:-
How organisations can reconcile hierarchic control and open democracy,how learning new things involves chaos and uncertainty first before a new consensus emerges,how the internet is changing the culture ,how “doing” is the now the [...]
Your blog editor has asked The Big Won to keep a weather eye out for good examples of behaviour changing thinking from other countries.First up a campaign in Belgium to “nudge” people into not using their mobiles whilst driving. It is a nudge with a punch.Here’s how you experience the campaign:
Via email, you receive a [...]
A really stimulating and fascinating speech was made last Wednesday (27th Jan) at the COI as Richard Sambrook, gave us the benefit of his wisdom from 30 years at the BBC
We held a lively and thought-provoking seminar on communications and behaviour change on Fri 27th November at COI at which we launched a guidance document on this subject which is available to download at: coi.gov.uk/behaviourchange
The seminar was chaired by COI’s Chief Executive, Mark Lund and we had a number of external speakers including the Permanent [...]
Mark Earls,Rory Sutherland and Fiona Wood spoke at the seminar. A few headlines
Earls:Our social nature that best explains how we behave and change rather than as free thinking individuals. We overestimate our individualism. Yet change is far from predictable and mutates as it moves through populations.
Rory:Behavioural Psychology is a vital project for the IPA [...]
A very inspiring session by Martha. Key themes below:
10m people have never used the net.
4m of these are the most socially deprived.
How do they break down?
39% 65+yrs, 38% LT unempolyed, 19% families with kids, 70% in social housing, 12% disabled.
Martha stated she strives to live in an equal society and that this is simply not the case if people do not have access to the internet and the advantages it brings.
She talked of both a social and an economic imperative.
Here are the findings/thoughts of attendees from the last New Practice session with Prof Beattie:
The big research issue comes up first and it will be interesting to track the professor as he seeks to link implicit attitude testing (IAT) to behaviour change using the Tesco database. If IAT is more predictive of behaviour change than Explicit attitude testing (EAT) then it may change the research that is commissioned.
Here are the notes
Some quotes that explain his thinking about the power of reading body language which he defines as those fleeting unconscious signals we all send off
Quotes From Visible Thought by Geoffrey Beattie
( Routledge 2003)
“I will argue that (the movements of the arms and hands) provide us with a glimpse of our hidden unarticulated thoughts”
Of course there [...]
The most radical thinker in the British newspaper market, Alan Rusbridger explained some of the challenges he has faced in making The Guardian a market leading 21st Century media organisation and explained why he sees internet communities as friends not enemies.
Alongside Alan, BBC Media Correspondent Torin Douglas, provided insight into the current media landscape and discussed implications for marketing communications.
Comment on the session below.
On 29th April Professor John Naughton, the first of our ‘Big Thinkers’, presented his view on the growth of internet and its implications for comms. He made 7 key points:
1. We need to see the ongoing changes in our digital ecosystem in some kind of long-term perspective. In that sense, what happened with print is probably the best historical analogy [...]
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The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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