Delegates have requested slides from Richard Cordiner’s excellent speech on the power of stories at the New Practice Seminar on 13/01.He has generously shared the slides here
A quote about the presentation from Richard
“Storytelling is the oldest and most powerful communication vehicle we have. Since the dawn of time we’ve used stories to communicate ideas, [...]
Depression is a leading cause of suicide in New Zealand. The Ministry of Health created a website , fronted by Rugby Legend John Kirwan (himself a sufferer), to mentor people through the process of recovery one step at a time.
The idea- The Journal
A self management program with over 50 minutes of video footage guiding people [...]
Dr Nick Southgate of the IPA shared his insights at NEW PRACTICE session- insights learned after a year spent running seminars on BE.
He pointed out that it is emerging as a good tool to integrate and energise multi-disciplinary teams
The key issue- the need to raise awareness among teenagers for whom AIDS had dropped off the radar -being seen as an issue that affected an older generation.
Idea- a band was created called SDIA. A song called “Going all the way” was released. It was sent to all radio stations and received extensive airplay and [...]
Great seminar yesterday with Pete Kemp of m4c and Kevin Brown of BBH (presentations will be collected and archived)
Some key thoughts
Organisations do not need “a digital strategy” they need ”a strategy for the digital age”-because digital is now ubiquitous
( not limited to so called “new media” such as the web and mobiles.)
Communications planning and behaviour [...]
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