Harry Weber-Brown highlights important new information as well as emerging trends in digital:-
Facebook overtaking Google is bound to grab the headlines. The ASA’s move to regulate social media is an important one to watch. The way people simultaneously multitask on different devices is an interesting creative opportunity
An interesting test in Pakistan in the use of SMS texts to combat illiteracy is being run by UNESCO
The problem is that many do a basic literacy course and then slide back into illiteracy as the pressures of family life and work take over. So those who had completed a basic course where each given [...]
Jeremy Sweeney and Russell Davies on organisations, learning and change.
In a wide ranging, stimulating and challenging seminar we covered some important themes:-
How organisations can reconcile hierarchic control and open democracy,how learning new things involves chaos and uncertainty first before a new consensus emerges,how the internet is changing the culture ,how “doing” is the now the [...]
We are looking for feedback on a new paper covering evaluating communication – Payback and Return on Marketing Investment (ROMI) in the public sector.
A very inspiring session by Martha. Key themes below:
10m people have never used the net.
4m of these are the most socially deprived.
How do they break down?
39% 65+yrs, 38% LT unempolyed, 19% families with kids, 70% in social housing, 12% disabled.
Martha stated she strives to live in an equal society and that this is simply not the case if people do not have access to the internet and the advantages it brings.
She talked of both a social and an economic imperative.
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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