Harry Weber-Brown highlights important new information as well as emerging trends in digital:-
Facebook overtaking Google is bound to grab the headlines. The ASA’s move to regulate social media is an important one to watch. The way people simultaneously multitask on different devices is an interesting creative opportunity
An interesting test in Pakistan in the use of SMS texts to combat illiteracy is being run by UNESCO
The problem is that many do a basic literacy course and then slide back into illiteracy as the pressures of family life and work take over. So those who had completed a basic course where each given [...]
“Yes” was the answer given by Les Binet of DDB, during a stimulating Big Thinkers event at COI last Wednesday. Glenn Granger from the Department of Health then demonstrated how Tobacco marketing in 2008 resulted in NHS savings greater than the cost of campaigns. This is an under-utilised way of demonstrating the value government marketing has to the nation – but what part should it play in evaluation and budget-setting?
Jeremy Sweeney and Russell Davies on organisations, learning and change.
In a wide ranging, stimulating and challenging seminar we covered some important themes:-
How organisations can reconcile hierarchic control and open democracy,how learning new things involves chaos and uncertainty first before a new consensus emerges,how the internet is changing the culture ,how “doing” is the now the [...]
Your blog editor has asked The Big Won to keep a weather eye out for good examples of behaviour changing thinking from other countries.First up a campaign in Belgium to “nudge” people into not using their mobiles whilst driving. It is a nudge with a punch.Here’s how you experience the campaign:
Via email, you receive a [...]
A really stimulating and fascinating speech was made last Wednesday (27th Jan) at the COI as Richard Sambrook, gave us the benefit of his wisdom from 30 years at the BBC
We held a lively and thought-provoking seminar on communications and behaviour change on Fri 27th November at COI at which we launched a guidance document on this subject which is available to download at: coi.gov.uk/behaviourchange
The seminar was chaired by COI’s Chief Executive, Mark Lund and we had a number of external speakers including the Permanent [...]
We are looking for feedback on a new paper covering evaluating communication – Payback and Return on Marketing Investment (ROMI) in the public sector.
Mark Earls,Rory Sutherland and Fiona Wood spoke at the seminar. A few headlines
Earls:Our social nature that best explains how we behave and change rather than as free thinking individuals. We overestimate our individualism. Yet change is far from predictable and mutates as it moves through populations.
Rory:Behavioural Psychology is a vital project for the IPA [...]
A very inspiring session by Martha. Key themes below:
10m people have never used the net.
4m of these are the most socially deprived.
How do they break down?
39% 65+yrs, 38% LT unempolyed, 19% families with kids, 70% in social housing, 12% disabled.
Martha stated she strives to live in an equal society and that this is simply not the case if people do not have access to the internet and the advantages it brings.
She talked of both a social and an economic imperative.
Big Thinkers provides thought leadership and inspiration.
The industry's leading thinkers share their views on the future of the communications landscape and the implications for behaviour change marketing.
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