We held a lively and thought-provoking seminar on communications and behaviour change on Fri 27th November at COI at which we launched a guidance document on this subject which is available to download at: coi.gov.uk/behaviourchange
The seminar was chaired by COI’s Chief Executive, Mark Lund and we had a number of external speakers including the Permanent [...]

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Here are the findings/thoughts of attendees from the last New Practice session with Prof Beattie:

The big research issue comes up first and it will be interesting to track the professor as he seeks to link implicit attitude testing (IAT) to behaviour change using the Tesco database. If IAT is more predictive of behaviour change than Explicit attitude testing (EAT) then it may change the research that is commissioned.

Here are the notes

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