New practice themes
New practice is about the most important changes in the theory of communications and the implications for practice.
We are entering a particularly dynamic period of change as experts and academics are developing new thinking about research, campaign design, effectiveness and the process by which communications are created and executed.
New practice explores these themes and draws out the implications for the COI-enabling the COI to develop and maintain its leading position as communications experts.
We have divided this program into five interlocking themes.
